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How To Tuesday: Creating PR Through Blogs

Here’s another post I wrote for Bill Stoller’s Publicity Insider. If you have a blog, or have thought about starting one, you may only be thinking in terms of how your blog will help generate attention...

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Free Whitepaper: Connecting Brands with Bloggers

Egg recently released a new whitepaper called The Importance of Connecting Brands with Bloggers. If you’re not already working with bloggers to expand your visibility online, I recommend you read it....

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Blogger Outreach 101

Hello! I used Justin.tv to make this video. I like the functionality, but don’t like that the video will be deleted after 6 days. Apparently there’s the functionality to upload to YouTube that...

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From Small Biz Trends: GroupHigh: An Easy Way to Research Bloggers

Blogger outreach is something my marketing firm is passionate about. After all, bloggers are the voice for many brands (for better or worse) these days. With a positive brand review, your brand can...

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